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9 Areas to Think About BEFORE Doing SEO of a Sports Venue Website and 4 Subsequent Steps

What to do first when you want to begin optimizing your website?

The answer is, carry out a little preliminary analysis. It will lay foundations to your successful work. And how to do it? Read about the basic points you should think about in the following paragraphs.

Analysis of your current website


1) Web content - this is essential for the optimization. Focus on these points in particular:

  • Extent - check whether your web contains all important information. Make sure that each of your web pages has a sufficient number of keywords. You should aim for the density of 1%.

  • Structure - the contents should be clearly and in a well-arranged way distributed over the pages, the text should have appropriate headings and be logically divided into paragraphs, etc.

  • Quality - the contents should be above all original and attractive for readers, the texts should read well.

  • Functions - learn what functions your website offers (discussions etc.) and if they work well. Fix non-functional ones, remove useless.


2) Serviceability - verify whether your website is user-friendly. Think about if the menu is easy to find, if the text is contrasting enough against the background, how your web looks on smartphones, etc. Try to answer the question: „If visitors come to my web, will they be able to orientate and comfortably work with it??"

3) Efficiency - in this area, think about whether your web will be commercially successful. Try once again answer the questions: "If I bring visitors to my website, will they feel like doing sports at our sports venue? Is there anything that could turn them off?"

4) Website views - watch how many visitors come to your website and where from (Google, Bing, Facebook, other webs), what they look for (what pages of your website they visit) and if they find what they need (what pages they leave from). An example of a user who apparently found what he was looking for and might become your new customer - came from Facebook to your home page, looked through the available sports, examined the price list, took a look at your page with contact information and left the website.

5) Competitors - browse through your competitors' websites. Focus on their success rate, methods of promotion or even on what keywords they use. You can find your competitors in various lists of companies, by using the right keywords in search engines or simply on the basis of your experience and knowledge. Let them inspire you.

6) Keyword analysis - try to discover all substantial keywords for your website. This list of keywords will come in handy later during the optimization itself.

7) Positioning in a search engine - check what position your website has in search engines (how it ranks in result pages) for each of your keywords. Bear in mind that if you often visit your own website, search engines will automatically move it higher in the results. However, other users will have it in a different (lower) position. To verify this, you can for example use this tool: http://seo-servis.cz/search-pozice-ve-vyhledavacich/

8) Backlinks - find out what and how many backlinks your website have on someone else's webs. For this purpose, try Google Webmaster Tools. Or see what links your visitors use to get to you. In this case, measure your visitor traffic by Google Analytics (today's standard).

9) Landing pages - these are pages where you want to direct visitors from search engines. These pages are the most important for the SEO. Look if all groups of your keywords have their landing page (e.g., you offer tennis, squash and fitness - you should have three landing pages, one for each of these sports). Answer the question: "If I bring visitors who are looking for fitness to my landing page for fitness, will they want to and be easily able to get to other pages to learn more about us?"

In most of the above-mentioned areas, you should examine your website as a whole as well as its each landing page.

Plan for the SEO


You have finished your sports venue website analysis. You have examined everything carefully and taken notes. Now it is the right time to decide and make a plan for what to do.

1) What should be done - put down everything you must create or change.

2) Timetable - divide the work into stages, for example into weeks.

3) Resources - think out what your financial situation is and how much money you can budget for the SEO. Does it correspond to the amount of work you need to do?

4) Goals - make a list of goals you would like to achieve through the SEO. E.g., Increase the number of our website visitors by 100% compared to the current average, or even better Increase the number of customers who buy a season ticket on our website. To be able to measure your achievements, it would perhaps be useful to ask your new customers where they learned about you. Assign this task to your personnel. This way you will not only find out what are the merits of the SEO but also which of your other activities are successful.

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